The Limits of Google Gas

Search engines and copyright issues.
But despite the judge's decision, the question still remains about whether Tur ceded the case to Google's two major Internet video rivals. In an interview Tuesday, Tur's attorney, Francis Pizzulli, said he indeed did get help from others, but refused to identify who helped him, and the extent of their role.Remember that Viacom and NBC sought to file amicus briefs in the case this past May. Ultimately NBC was allowed to file, but Viacom's request was rejected by virtue of its case pending in New York. According to allegations made by Google lawyers:"We have received help from various quarters, but I'm the one ultimately responsible," Pizzulli said. "We won. We don't have to pay a red cent over to Google."
The judge's Friday order lets Tur join another pending class-action lawsuit against YouTube, this one led by the U.K.'s Football Association Premier League. Pizzulli said he's in the process now of transferring the Tur case over.
A YouTube spokesman said the company is going to review the judge's order and then "consider our options."
So it's official. Viacom will get the chance to bring down YouTube, if it can and if the two sides don't settle. Based on recent comments in the media, a settlement doesn't seem likely even despite the new YouTube filter."This is a case that has been commandeered by others for their own purposes, leading to remarkable machinations over an extended period creating hundreds of thousands of dollars in added expense for YouTube," YouTube's lawyers had recently told a judge.
Perhaps the most sensational of the allegations Google raised in its arguments was how some of Tur's own legal briefs in the case appear to have been ghostwritten by attorneys for Viacom and NBC.
"The style and rhetoric" of some of Tur's documents were "unmistakably similar" to paperwork Viacom and NBC proposed to file later in the case, Google attorneys argued at one point.
Macgillivray then states that if YouTube were trying to make a business off of copyright infringement, it wouldn’t be doing all that’s doing now to curb infringement. First, he claims that they have the best DMCA notice/takedown procedure online — the turnaround is quick and automated.Wait, what? An automated notice and takedown procedure?
So why did Google even bother with the legal hassle that YouTube has become?Wired: Viacom’s argument is that you’re not working hard enough to keep infringing clips off of YouTube.
Schmidt: Well, if they would look at the law, they’d understand that under the Digital Millennium Copyright Act, there’s a shared responsibility. The law says that the copyright owner monitors -- and then we expeditiously remove -- offending clips. We’ve done that. In fact, YouTube’s traffic has grown since we did. So Viacom’s argument that YouTube is somehow built on stolen content is clearly false.
Schmidt: Because we think it’s fantastic... Video is something that we think is going to be embedded everywhere. And it makes sense, from Google’s perspective, to be the operator of the largest site that contains all that video.
Obviously, we would like to include licensed, copyrighted content -- legally -- and then make money on it. But YouTube itself can pay off -- and this is where the critics get it wrong -- in simple searches. Because, remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we integrate those searches, which we’re working on, it will drive a lot of traffic to both places. So the trick, overall, is generating more searches, more uses of Google.